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OTD designs clothing, footwear and accessories in men, women and unisex styles.


Founded by acclaimed fashion designer John Varvatos, ON THIS DAY provides space for self-expression and individuality – a fashion voice that propels the next era of luxury.

At OTD, style is an experience rooted in storytelling and personal style is something to be explored. Each season the brand finds inspiration in pop culture moments of past and present, traversing music, art, sports, film, television, architecture and more. The result is an exploration of effortless and elevated dressing that intersects with sports, tailored and casual luxe. craftsmanship, refined materials and thoughtful detailing. 

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Expert craftsmanship, refined materials and unpredictable design details bring the OTD story to life. Each exclusive capsule, collaboration and amplified seasonal delivery promise to activate your style ON THIS DAY and beyond. Connect with the OTD community online and in-store at the flagships located on Sunset BLVD in Los Angeles and in the heart of Soho New York.